Strategic Management( Fundamentals of Strategic Management)
SIM336 Strategic Management
Learning outcomes: Analysis of a strategic issue, model or situation
Synthesis of ideas or solutions relating to strategy issues
Skills outcomes: Research skills
Critical evaluation
Creativity
Communication
Module Leader: Mr. Derek Harwood
Learning outcomes: Analysis of a strategic issue, model or situation
Synthesis of ideas or solutions relating to strategy issues
Skills outcomes: Research skills
Critical evaluation
Creativity
Communication
Module Leader: Mr Derek Harwood
Task (Business Report)
For this assignment you must work on an individual basis. You are required to submit a business report of 3,000 ± 10% words. The business report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, references and bibliography.
You must answer the question:
What are the fundamentals of Strategic Management?
Give an example of at least one organisation (For example: British airways, Nike, Apple) to illustrate your understanding of Strategic Management.
Use Strategic tools to analyse, For example, PESTLE, SWOT, and Porters Five Forces(1995), Porter’s generic Strategies etc.
The report must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.
Objectives
To draw on and relate to strategic management in an organisational context in order to answer the question.
Requirements
Meet the learning objectives listed above, identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation. Prepare a paper that is of a standard appropriate for the final examination of an Honours Degree.
Report Structure
• The report must be written in a recognised style
• Approximately 3000 words (+/- 10%)
– Table of contents,
– Introduction
– main analysis
– Conclusions
– Recommendations
– References and bibliography
You must apply the Harvard system of referencing
SIM 336 Strategic Management Core texts
1. De Wit, B. and Meyer, R. (2010), Strategy Process, Content, Context, An International Perspective (Fourth Edition), Cengage Learning EMEA.
2. Johnson, G., Scholes, K., Whittington R., (2008), Exploring Corporate Strategy: Text and Cases (Eighth Edition), Pearson Education Ltd.
3. Lynch, R. (2006), Corporate Strategy, (Fourth Edition), Financial Times, Prentice Hall, Harlow
4. Mellahi, K., Frynas, J.G and Finlay, P. (2005) Global Strategic Management. New York .Oxford Publishing
5. Mintzberg H., Ahlstrand, B. and Lampel, J.(1998) Strategy Safari. London. FT/Prentice Hall.
6. Financial Times, Newspapers, Articles etc with references .