SIGNAGE AND POINT-OF-PURCHASE COMMUNICATIONS (POS)

SIGNAGE AND POINT-OF-PURCHASE COMMUNICATIONS (POS)

SIGNAGE AND POINT-OF-PURCHASE COMMUNICATIONS (POS)

Picture this scenario. You own your own small chain of supermarket stores. You want to compete with some of the bigger retailers and have just been presented with an exciting new technology called intelligent shopping carts just like the Shopping Buddy and the Media Cart (see Marcom Insight on page 574). What are your thoughts about the advantages and disadvantages of using this new technology? Need by 15 Oct 2015 by 2300hrs EST in 400 words References: Shimp. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/1111440093/S2.3/19