Research online to analyze how that product or service has been advertised.

Research online to analyze how that product or service has been advertised.

Question
	The details of the assignment and requirements are as
follows: Choose a product or service from these examples (do NOT invent an
example):


• Fast food



• Class of consumer product















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• Personal care



• Automobile



Research online to analyze how that product or service has
been advertised.






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Prepare an 8-to 12-slide PowerPoint® presentation in which
you investigate the role of



advertising in a culture of consumerism (do NOT use the note
section on PowerPoint). Be sure to



discuss the following areas:



• What are the key persuasive techniques used in advertising
for your selected product or



service? Illustrate with specific examples, explaining how
each technique works.



• Discuss whether any of the following critical issues
relate or connect with your product or



service:



o Children and advertising



o Advertising in schools



o Health and advertising



o Political advertising



• Find one example of a commercial or advertisement of your
product or service that strikes



you as particularly creative and appealing. Consider some of
the following questions:



o What are the elements that are unusual?



22



o What is the target group of the commercial?



o How does the commercial appeal to consumers?



o Why do you believe this commercial to be effective in
brand name recognition?



o Who determines ethical standards for advertising?



o How are ethical standards met (or pushed to their limits)?



Introduce the topics you will present.



Summarize the ways in which advertising has affected
American culture.



Illustrate your findings with specific examples. If you use
external references, make sure to list



your references on the last slide.



Use bulleted points for presentation content.



Include an APA title slide.



Format your references consistent with APA guidelines.