research and analyze the buying process for an online product or service

research and analyze the buying process for an online product or service

Assignment 2 LASA 1 – The Buying Process Question # 00463084 Subject: General Questions / General General Questions Due on: 01/14/2017 Posted On: 01/14/2017 08:41 AM Posted By: dr.tony Questions: 24860 Tutorials: 24839 Feedback Score: 91% (279 ratings) Report this Question as Inappropriate Question Assignment 2: LASA 1—The Buying Process Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view. Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past. Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process. Remember, the five stages are as follows: Problem recognition Search and determination of alternatives Evaluation of alternatives Purchase decision Post-purchase evaluation Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas. Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc. By Wednesday, September 16, 2015, deliver your assignment to the M3: Assignment 2 Dropbox. Grading Rubric This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.