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1) Northwest Airlines applied
mathematical models to determine which customers in its database were
currently responsible for most of its profitability and which customers were
not currently profitable but had similar characteristics to the most
profitable customers. Northwest Airlines utilized _____ to identify these
customers.
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A.
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computer programming
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B.
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data warehousing
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C.
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customer relationships management
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D.
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data mining
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2) Minute Maid sees research
as the fundamental first step in any business decision, and it created
proprietary methods for conducting research. At what level of the hierarchy
of business decision makers does Minute Maid operate?
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A.
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Top tier
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B.
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Middle tier
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C.
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Base tier
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D.
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Foundation tier
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3) Which of the following
questions is considered first when discussing a management dilemma?
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A.
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How can management eliminate
negative symptoms?
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B.
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What does the manager need to know
to choose the best alternative from the available sources of action?
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C.
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What is the recommended course of
action?
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D.
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What symptoms cause management concern?
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4) The goal of ethics in
research is to _____.
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A.
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ensure that no one is harmed
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B.
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protect researchers from legal
liability
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C.
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identify what behavior is
appropriate
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D.
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ensure research sponsors fulfill
their legal obligations
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5) _____ occurs when the
participants are told only part of the truth or when the truth is fully
compromised.
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A.
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Coercion
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B.
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Deception
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C.
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Informed consent
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D.
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Debriefing
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6) The process of stating the
basic dilemma and then developing other questions by progressively breaking
down the original question into more specific ones is called the _____.
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A.
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research question
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B.
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management-research question hierarchy
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C.
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management dilemma
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D.
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management question
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7) The fundamental weakness in
the research process is _____.
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A.
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incorrectly defining the research question
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B.
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identifying a flawed sampling frame
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C.
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misdefining the target population
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D.
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failing to identify all relevant
secondary information
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8) Which type of management
question asks what do we want to achieve?
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A.
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Choice of purpose
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B.
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Evaluation of solutions
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C.
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Troubleshooting
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D.
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Control
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9) In the Southeast, the
potato chip market share held by the Lays brand is 46%. This is an example of
_____.
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A.
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a research question
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B.
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a descriptive hypothesis
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C.
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a relational hypothesis
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D.
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an explanatory hypothesis
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10) An increase in hours of
television viewing leads to increases in the sales of snack foods. This is an
example of a _____.
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A.
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research question
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B.
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descriptive hypothesis
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C.
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correlational hypothesis
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D.
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causal hypothesis
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