Refer to the Real world case on Starbucks and Others

Refer to the Real world case on Starbucks and Others

Subject: Business    / Management   
Question
Refer to the Real world case on Starbucks and Others on the future of free, Public WI-Fi. New startups are offering in exchange for serving advertising while browsing the web. What do you think about this business model? Would you expect to see any competition between these companies, say, two different providers covering the same airport, or rather some degree o exclusivity?