Project 1: Vision and Mission

Subject: Business    / Management
Question

Project 1: Vision and Mission

For this project review Module 1 through 4 with respect to the “vision” and “mission”. What is the purpose of a “vision”. What is the purpose of a “mission”. How can those help a company or organization to succeed and to compete.

Complete the following tasks

Use the Internet and any other sources to find three companies or organizations with published vision and mission statements. Choose at least one company or organization that you consider having a good published vision and mission statement, and at least one company or organization, for which, in your opinion, the vision and mission statements do appear to be deficient. Use the course materials and recommended readings for analysis and for formulation of your opinion or judgment.
Identify those companies, their website addresses, as well as the specific URLs for the vision and mission statements.
Critically analyze and assess the vision and mission statements against the module discussion; strengths and weaknesses, clarity, purpose.
Write a four-page report of your findings; follow the format guidelines.

Project 1 – Report Format

Report length: Writing style :

4 pages; no cover- or title page Technical report (in 3rd person)

“TMC 430 – Enterprise Strategy and Innovation” <term>, <report date>
<your name>
<project title>

Font: Arial 12 pt; centered
Font: Arial 12 pt; centered
Font: Arial 12 pt; centered
Font: Arial 14 pt, bold; centered Font: Arial 12 pt, bold; aligned left Font: Arial 11 pt; aligned left

First line:
Second line:
Third line:
Fourth line:
Fifth line:
Sixth line and after: <content text>

<section title>

Sections may consist of an “Introduction”; “Discussion”; “Summary” and “Conclusions”

Spacing for all text: 1.5
Margins all sides (top, bottom, left, right): 1 inch

Figures:
Tables:
Figures and tables: References:

Place FIGURE title below the figure. Discuss figure in the text. Place TABLE title above the table. Discuss table in the text. Cite and identify all reference sources properly.
List all references and sources at the end of the report.