Preliminary Strategy Audit
Identify the most important (5–7) strategic issues facing the organization.
You may modify the strategic issues based on the additional analysis.
Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.
Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.
Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.
Write your report as though you are a consultant to your company and are addressing the executive officers of this company.
Write a 7 page APA report in Word format