Question

Unit 1 DB: Shifts in marketing

Consider the current broad shifts in marketing and respond to the following questions.

Do any themes emerge in them?

Can you relate the shifts to the major societal forces?

Which force has contributed to which shift?

You are expected to incorporate specific marketing terminologies from the text in your responses.

In order to be eligible for top grades, you must do the following:

Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)

Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)

All your entries must be thoughtful and substantive

All your entries should contain specific marketing terminology and/or include concepts/theories from the text

Cite all your references to the text including page numbers and external sources of credible information