Pitching the Story

MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual nature
Part 1: Pre-Pitch

Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:

Provide a brief overview of the company.
Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter

Write the pitch letter, which should include the following:
An attention-grabbing opening
The "hook"
Background information supporting the pitch
Support materials
The action step
Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations

Describe your follow-up plan.
Discuss the special considerations for pitching a blogger.
Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.






Type your Name Here 
American Intercontinental University
Type your Paper Title 
Project Type: MKTG340 Unit 3 Individual Project
Date of Submission 
 
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.


 

Type your Paper Title 
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.
Part 1: Overview of Company
	Introduce the concept and be sure to indent the first line of the paragraph. Using one of the companies you began developing in the Unit 2 Individual Project, create a story you wish to shop to a media outlet.  Provide a brief overview of the company.  Describe the media outlet being pitched. Include information on its target audience. (The media outlet must be real)  Part 1 of the Individual Project should be 1  page in length. Be sure to cite your resources. 
Part 1: Media Outlet and Target Audience
	Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. 
Part 2: An Attention-Grabbing Opening	
	Introduce the concept and be sure to indent the first line of the paragraph. Part 2 of the Individual Project should be 2  1/2  pages in length.
Part 2: The Hook
	Introduce the concept and be sure to indent the first line of the paragraph. 
Part 2: Background Information Supporting The Pitch	
	Introduce the concept and be sure to indent the first line of the paragraph. 
Part 2: Support Materials 		
	Introduce the concept and be sure to indent the first line of the paragraph. 
Part 2: The Action Step		
	Introduce the concept and be sure to indent the first line of the paragraph. 
Part 3: Describe your Follow-up Plan
	Introduce the concept and be sure to indent the first line of the paragraph. 
Part 3: Discuss the Special Considerations for Pitching a Blogger.
	Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence.  If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.   Part 3 of the Individual Project should be 1 1/2  pages in length. Be sure to cite your resources.
Conclusion
	Add some concluding remarks-can be a sentence or two.

 
References
NOTE: The reference list starts on a new page after your conclusion.