Financial Analysis: Financial Figures and Concepts


Phase 2 - Task 1

Task Type:

Discussion Board

Deliverable Length:

400–600 words


Primary Discussion Response is due by Wednesday (11:59:59pm Central

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Apix Printing, Inc. functions in a competitive environment, namely commercial printing. Assessing and comparing the company's performance against competitors is critical to future endeavors of expansion and issuance of equity shares. Discuss the following:

    Define working capital, and explain why it is important.
    Why would a company want to compute working capital?
    Using the attached Balance Sheets (pdf file), compute working capital. Provide your analysis regarding working capital. 



Phase 2 - Task 2

Task Type:

Individual Project

Deliverable Length:

See assignment details


Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.

In anticipation of Mary’s request for comparative analysis, it will be useful at this time to do some research. You know that you can obtain the financials of companies within the same sector or Standard Industry Code as Apix Printing (e.g., commercial printing), and that the North American Industry Classification System (NAICS) Standard Industry 2012 code for Apix Printing is presently 323111. Use Hoover’s Pro to search for the sector information.

When you get to work the next day, you see the following e-mail from Mary:

Here’s the list of financial ratios you asked for. I need you to explain the computation of each and compute these for Apix’s results for the financial statements you’re using for the PowerPoint presentation. Also, compare Apix’s 2-year trend results to that of other firms in the sector. Indicate how each of Apix’s ratios differ, and indicate whether the sector ratio or Apix’s ratio is indicative of better performance.

Explain the computation for each of the following, and compute each for Apix:

    Current ratio
    (Long-term) debt to equity ratio
    Gross margin percentage
    Net profit margin percentage
    Return on equity percentage 

You pick up the phone, hoping to catch her in the office.

“Hello,” she says. “Did you get my list?”

“Yes,” you say. “What’s the best way to give you this information?”

“Put these comparisons in a table so the information is easy to look at,” she says. “Ideally, we would like to use this as part of an executive summary that we can share with the board of directors.”

“Is there anything else?” you ask.

“You’ll need to summarize your results in the final paragraph,” she says. “Indicate whether investors would find the financial analysis results of Apix competitive as compared to rivals in the sector.”

Tim Russell stops in your office as you are sending the memo.

“How’s everything?” he asks.

“Very good,” you say. After you fill him in on Mary’s e-mail, he sits down in the side chair at your desk and you ask, “What’s your opinion about the data?”

“I’m confident that most of the data is trending positively,” he says. “However, we need to be transparent and indicate any negative trends as well.”

Present your findings of the above data in a table. Add a paragraph that summarizes your results, indicating whether investors would find the financial analysis results of Apix competitive as compared to rivals in the sector. Be sure to include both positive and negative trends in your analysis.