North Central BUSM1150 module 2 discussions

North Central BUSM1150 module 2 discussions

Q

This week's subject is market research. To help you understand what market research is, and what market research firms do, I want you to locate one on the Internet. Use a good search engine to search for market research firms. Browse their site - get a sense of the kinds of services they offer. Then, summarize and post your findings here. Give us the company name, the URL, and an overview of their services. As part of that, concisely identify at least three types of market research they perform.

Q

The US census website is one of the most comprehensive websites when it comes to the amount of data it encompasses. It has almost all the data that one could think off. Moreover, this data is not targeted to one particular section, the website is built keeping in mind the needs and requirements of diverse user. This actually shows in the kind of data that is available. The website caters to the needs of each and every person. For a lay man it has glancable data like employment rate etc. In similar lines, for an expert user or researcher it has highly granular data on employment which can be used for various research objectives. One of the best parts of the website is the library. It is by far the most enriching and comprehensive when it comes to government websites. I have used government websites of other countries but apart from few research papers and annual reports one cannot find anything else. Moreover, the data is often not updated. However in the census website, one can thigk of anything and the chances are that it would be there on the website. Moreover, the best part is that it is updated on a regular basis, hence it is more effective.

This discussion will allow you to conduct some very brief, illustrative market research using the U.S. Census website (www.census.gov). This project is relatively open-ended and designed as much for you to explore the census site as anything.

Select one of the research tools on the site and work with it. Keep notes of what you used and what steps you took to do your research. Then, provide a brief overview of the data you received. Seek to make sense of the value the data provides.

For example, using the "People" tool, and then the "Journey to Work" option, one can research the population of people who work from home. From within that choice, one can look up average incomes of people who work from home. (Of course, choose your path of research, and don't just copy this one).