Mystic Monk Case Study
1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What ‘Vision’ does Father Mary have for the monastery? for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving the vision?
3. What is Father Prior’s strategy for achieving the vision? What competitive advantage might Mystic Monk
Coffee’s strategy produce?
4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? Assess Mystic Monk Coffee’s customer value proposition? profit formula? The resources that enable the creation and delivery of value to customers?
5. Does the strategy qualify as a winning strategy? Why or why not?
6. What recommendations would you make to Father Daniel Mary in terms of a vision and mission statement, crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? its objectives? Its strategy? its approach to strategy execution? Explain.