3000words report

Module Code:SM0374Module Title:Strategic Management and LeadershipDistributed on:February 2012Hand in Date:Task:Write a management report (word limit 3,000 words) addressing the following questions:Question 1 [60 marks]Choose one company from the following list. For this company, explain how successful you think it is and discuss the strategic reasons behind that success. Go on to suggest strategies and/or actions for ensuring success in the future.McDonald’s CorporationDyson LimitedSingapore AirlinesCathay Pacific AirlinesThe Alibaba GroupPixar Animation StudiosBMW GroupQuestion 2 [40 marks]Discuss the proposition that strategic drift in an organisation is caused entirely by failure of leadership. Illustrate your answer using the company Research in Motion Limited (RIM) and one further example of your own choice. Go on to suggest ways in which companies can avoid strategic drift.The assignment should be written in Times New Roman, 12pt, left-justified, 1½ spacing. Start each answer on a new page. Your student ID (but not your name) should appear on every page. All academic and other sources must be cited and included in a reference list. No appendices are permitted.The completed assignment should be submitted in a clear plastic folder (polypocket).GuidanceQuestion 1:We want you to tell the reader what is “special” about the company and justify your answer with analysis using frameworks carefully selected from those you have been taught. Success could be measured in terms of growth, profitability, market share and so on. But how has the company achieved this position which may well have taken several years? It could be due to, for example:Exploitation of opportunities in the factors in the far environment including market growthA favourable near environmentStrong strategic capabilities leading to competitive advantageA clear competitive strategy consistent with strategic capabilitiesDevelopment strategies leading to growthMethods of strategic development...