MKTG 522 Marketing Economics
MKTG 522 Marketing Economics
Week 1
Marketing Plan Topic
Discussion Question 1, Market Research
Discussion Question 2, Strategic Marketing Planning
Week 2
Marketing Plan First Draft
Discussion Question 1, Consumer Buying Behavior
Discussion Question 2, Target Market Selection
Week 3
Checkpoint
Discussion Question 1, Branding
Discussion Question 2, Competitive Strategies
Week 4
Marketing Plan Second Draft
Discussion Question 1, Pricing Strategies
Discussion Question 2, Marketing of Services
Week 5
Checkpoint
Discussion Question 1, Channels of Distribution
Discussion Question 2, Retailing, Wholesaling, and Logistics
Week 6
Marketing Plan Third Draft
Discussion Question 1, Marketing Communications
Discussion Question 2, Advertising Effectiveness
Week 7
Marketing Plan Final Paper
Marketing Plan Presentation
Discussion Question 1, International Markets
Discussion Question 2, Ethics and Social Responsibility
Week 8
Final Exam