MKTG 420 Key skills to building a stronger customer relationship

MKTG 420 Key skills to building a stronger customer relationship

MKTG 420 Key skills to building a stronger customer relationship

Subject: General Questions    / General General Questions
Question

MKTG 420 Salesmanship

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Week 3

Week 3 DQ 1

A key to building a strong customer relationship is to demonstrate relating skills with the customer.

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a) What are some of these skills?
b) Describe ways that a sales representative can demonstrate these skills in a customer relationship?
c) What behaviors can cause tension in the relationship between the customer and the sales representative?

Week 3 DQ 2

According to the text, business-to-business telemarketing is experiencing significant growth.

a) What are some of the reasons for this accelerated growth?
b) What are some of the challenges associated with increased use of telemarketing?