MKT/421 – Marketing week 1

MKT/421 – Marketing week 1

Write a 700- to 1,000-word paper in which you define marketing.

· Include your personal definition of marketing and definitions from two different sources.

· Explain the importance of marketing in organizational success, based on these definitions.

· Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.