MKT 500 Marketing Management

Subject: Business    / Marketing

Assignment 4: IMC and Customer


Due Week 8 and worth 200 points

Continuing to

build your marketing plan, this assignment focuses on IMC and customer

satisfaction for your product and service.

Write a four to five (4-5)

page paper in which you:

Discuss the company’s advertising strategy and how it aligns with its

marketing goals.

Determine how the effectiveness of the advertising will be measured.

Explain the different promotional strategies that may be used in addition to


Determine the best marketing research approach to measure customer

satisfaction with your company’s product/service.

Decide how gaps in customer expectations and experiences will be


Support your marketing plan with at least two (2) reference sources that

discuss the nature of the assignment.

Your assignment must follow these

formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch

margins on all sides; citations and references must follow APA or

school-specific format. Check with your professor for any additional


Include a cover page containing the title of the assignment, the student’s

name, the professor’s name, the course title, and the date. The cover page and

the reference page are not included in the required assignment page


The specific course learning outcomes associated with this

assignment are:

Analyze integrated marketing communications and its relationship to

advertising strategy.

Design customer satisfaction evaluation processes and quality assurance


Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing


Write clearly and concisely about marketing management using proper writing