MKT 441 Marketing Research
MKT 441 Marketing Research
WEEK 1
Individual Assignment - The Importance of Market Research
WEEK 2
Individual Assignment - Global Market Research Case Study Analysis
Team Assignment - Market Research Implementation Plan Phase 1, Paper 1
Team Assignment - Market Research Implementation Plan Phase 1, Paper 2
Discussion Question 1 and 2
WEEK 3
Individual Assignment - Marketing Research Tools Paper 1
Individual Assignment - Marketing Research Tools Paper 2
Team Assignment - Market Research Implementation Plan Research Tools Paper 1
Team Assignment - Market Research Implementation Plan Research Tools Paper 2
Discussion Question 1 and 2
WEEK 4
Individual Assignment - Measurement Scales Paper
Team Assignment - Market Research Implementation Plan Final Paper 1
Team Assignment - Market Research Implementation Plan Final Paper 2
Team Assignment - Market Research Implementation Plan Presentation 1
Team Assignment - Market Research Implementation Plan Presentation 2
Discussion Question 1 and 2
WEEK 5
Team Assignment - Marketing Strategies Proposal Paper 1
Team Assignment - Marketing Strategies Proposal Paper 2