1.	Advertising can break through perceptual screens with all of the following examples except:
A.	Closure
B.	Subliminal ads
C.	Blogs and electronic bulletins
D.	Virtual reality
2.	The personal determinants of consumer behavior include the:
A.	Culture in which a person is raise
B.	Individual’s needs and motives
C.	Family to which one belongs
D.	Society from which one comes
3.	To be effective, market segmentation must meet which of the following basic requirements?
A.	The firm must avoid focusing on non-variables, such as profitability and volume
B.	The market segment must have measurable purchasing power and size
C.	The company must expand beyond its marketing capabilities to capture growing markets
D.	The market segment must reflect the population’s changing attitudes and lifestyles
4.	Porsche’s “There is no substitute” is an example of which of the following positioning strategies?
A.	Product class
B.	Product users
C.	Price/quality
D.	Attributes
5.	Marketers applying a positioning strategy want to:
A.	Make their product look as much as the market leader as possible
B.	Emphasize a product’s unique advantages and differentiate it from competitor’s options
C.	Make sure they clearly outline the product’s possible applications
D.	Talk to specific, know users of the product
6.	A positioning map:
A.	Is used primarily by companies utilizing undifferentiated marketing strategies
B.	Will remain constant through the entire product life cycle
C.	Shows how consumers view a product relative to competitive products
D.	Outlines how to introduce a new product to the marketplace
7.	What describes the relationship between promotion and pricing objectives?
A.	Pricing objective maximize promotion
B.	Pricing objectives interferes with promotional objectives
C.	Pricing objectives and promotion are interdependent
D.	Pricing objectives and promotion are interchangeable

8.	Which element of the promotional mix covers a wide audience with targeted advertising?
A	Personal selling
B	Direct marketing
C	Guerilla marketing
D	Contract marketing
9.	A company wants to inform thousands of potential customers to switch from the competitor and use their products instead. Which promotional strategy would it be effective for this company
A.	Telemarketing
B.	Personal selling
C.	Economic selling
D.	Zip code marketing
10.	A company plans to introduce its new product in several different locations with a series of communications tailored for each location. Which form of promotional strategy would the company select?
A.	Personal selling
B.	house to house advertizing
C.	National advertising
D.	Newspaper advertisement
11.	In which phase of U.S. government regulation were major laws such as the Sherman Antitrust Act, Clayton Act, and Federal Trade Commission Act passed to maintain a competitive environment?
A.	Phase aimed at protecting competitors
B.	Industry deregulation phase
C.	Antimonopoly period
D.	Consumer protection phase
12.	Which channel has the role of standardizing exchange processes, such as payment terms, delivery schedules, and purchase lots?
A	The distribution channel
B	The promotional channel
C	The public relations channel
D	The product life cycle
13.	Which is a component of the a physical distribution system
A	Manufacturing
B	Customer service
C	Market development
D	Supply chain
14.	A group of Occupy Wall-Street demonstrators protest against big banks. Which environment is influencing this behavior?
A	Legal environment
B	Economic environment
C	Technological environment
D	Social-cultural environment
15.	Which scenario requires high involvement decision making?
A	Buying a movie ticket
B	Buying a home
C	Buying grocery
D	Choosing a restaurant
16.	Which Act prohibits price discrimination in sales to wholesalers, retailers, or other producers?
A.	Wheeler-Lea Act
B.	Robinson-Patman Act
C.	North American Free Trade Agreement
D.	Federal Trade Commission
17.	How would you defined the competition between Wendy’s and McDonalds
A.	Pure competition as you can find many firms within the industry.
B.	Oligopoly because it requires high start up cost
C.	Direct because they are offering similar products and services
D.	Indirect competition because they are all in the fast food business
18.	Alliances are considered essential in a country where:
A.	Partnerships with local firms provided regional expertise for a company expanding its operations abroad
B.	Laws required foreign firms doing business there to work with local companies
C.	The partners combine resources and capital to create competitive advantages in a new market
D.	Efforts are required to achieve organizational objectives by predicting and influencing the competitive and political-legal environments
19.	Which of the following has ended total monopoly protection for most utilities like natural gas, electricity, water, and cable TV service?
A.	Deregulation movement
B.	Oligopoly
C.	Temporary monopoly
D.	Antitrust remedies
20.	Marketers must constantly monitor their competitor’s products, prices, distribution, and promotional efforts because the:
A.	Competitors may be violating the truth-in-advertizing laws
B.	Actions of competitors may threaten the firm’s monopoly  position
C.	Actions of competitors may create an oligopoly within an industry
D.	New products offerings by a competitor may require adjustments to one or more components of the firm’s marketing mix
21.	In which industry might there still remain a monopoly in certain geographic locations?
A.	Cell phone provider
B.	Cable TV provider
C.	Supermarket
D.	Dentist
22.	Monopoly in the competitive environment:
A.	Is enjoyed by few organizations as sole suppliers of a good or service
B.	Is common in the telecommunications industry
C.	Cannot be achieved temporarily, even through the use of patents and similar legal devices
D.	Is the most common type of competition in the US market
23.	An industry with a few large competing firms is called a(n):
A.	Regulated Monopoly
B.	Pure competition
C.	Perfect competition
D.	Oligopoly
24.	Identify the latest regulatory frontier
A.	Protecting competitors
B.	Industry deregulation
C.	Antimonopoly
D.	Cyberspace
25.	Which of the following ethical issues is associated with “product”?
A.	Exclusive territories
B.	False and deceptive advertising
C.	Fair packaging and labeling
D.	Bait-and-switch advertising
26.	Food manufactures often set up tables in grocery stores where customers can sample featured products. The goal of this type of promotion is to influence ……………. Component of attitude.
A.	Behavioral
B.	Rational
C.	Cognitive
D.	Affective
27.	A commonly used basis for segmenting consumer market is:
A.	Geographic segmentation based on locations
B.	Career segmentation based on industry affiliation
C.	National segmentation based on citizenship
D.	Institutional segmentation based on membership
28.	The most common method of market segmentation is:
A.	Product sampling
B.	Demographic
C.	Psychographic
D.	Geographic
29.	“Crest is a cavity fighter” is an example of a positioning strategy based on:
A.	Product price/quality
B.	Product class
C.	Product attributes
D.	Product user
30.	Why would a company choose a second-mover strategy over a first-mover strategy?
A.	To avoid costly mistakes
B.	It involves large capital outlay
C.	To develop brand loyalty
D.	To capture a larger market share