Mid Term: Covers chapters 1 through chapters 7For the Mid-term you wil

Mid Term: Covers chapters 1 through chapters 7For the Mid-term you wil

Mid Term: Covers chapters 1 through chapters 7For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.1) Define and explain each of the following tools/concepts below. Thestrategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: product, price, and service.2) Use two or more of the concepts from part 1 in your product assessment.3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketingThe mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof 4 body pages in length. This does not include the cover and reference pages.SubmissionTo submit your assignment, attach one or more files and then click Submit.Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.