Mgt: Analyse marketing practices through which the iphone brand

Subject: Business    / Management
Question

In approximately 1,000 words, propose and analyse marketing practices through which the iphone brand could become more competitive and increase its market share.

Taking these into account:

how our purchase reflects our identity

ads’ influences on consumers’ cognitive and affective attitude

consumers’ involvement in products, messages or situation, motivations, perceived risks

attitude-intention-actual behavior and the gaps between them and how to change consumers’ attitudes

different purchase decision making process among age groups and the influencers

WoMs and opinion leaders and their charateristics

national cultures and subcultures