MGT 2540 – International Business Environment

Subject: Business    / General Business
MGT 2540 – International Business Environment
Each student wil be assigned a company in the seminar in Week 14
DUE DATE: Thursday, 13 April 2017
SUBMIT TO: the Turnitin online
Prepare a PowerPoint based presentation (8-10 slides – with accompanying notes and an
annotated Table of References) analysing in appropriate depth applicable factors in your
allocated company’s business environment. These may include all or some of the
following: Size and stated corporate objectives Growth Strategic group and main competitors Economic environment Competitive/industry environment, and Internationalisation/international business environment The assignment has three parts:
1) Research notes [30% of the assignment grade]
Research notes (approximately 1000 words) outlining research undertaken using a
variety of independent sources of information to prepare the presentation. The
notes should provide evidence of the research undertaken and its substance.
Notes should be in methodical structure mirroring the PowerPoint slides; the
notes should be organised thematically. Short paragraphs providing information to
substantiate the points made on the slides.

2) Annotated Table of References/Annotated Bibliography [30% of the assignment
The notes must be accompanied by an annotated Table of Reference in the
correct format. The annotated Table of References is not included in the word
limit. 1 Note: Please refer to the module handbook ‘Referencing – a basic guide’ section
for further guidance.

3) PowerPoint presentation [40% of the assignment grade]
Presentation of the results of an analysis of key factors in the allocated company’s
business environment including, as applicable: Size and stated corporate
objectives, growth, strategic group and main competitors, economic environment,
competitive/industry environment, and internationalisation or international
business environment. In order to gain higher grades, you will demonstrate the following skills: Information seeking Information handling Interpreting information
Information seeking is about the way you research your assigned company. It will be
demonstrated by searching for information from appropriate sources, in sufficient
quantity and in sufficient depth.
Information handling is about evaluation of information. It will be demonstrated by how
you evaluate the amount and weight of evidence revealed by your research. Expert
opinions, journalistic comments, results of scientific research, reports from authoritative
organisations have different value as information/evidence. Your analysis should show
your ability to use different types of information/evidence.
Interpreting information is about how you reach conclusions based on the analysis
presented and whether they are justifiable given the evidence presented. The conclusion
should state whether, or to what extent, the assigned company’s external environment is
changing. Conclusions that take into account “mixed” evidence (for example, some
factors might be stable, some might be changing gradually/predictably, some might be
changing rapidly/unpredictably) are likely to attract higher grades. Do not contact the company
The presentation should be based on publicly available information. Make use of
learning resources identified in the library seminar and those listed in the Module
Handbook; ensure you do not rely solely on the company website. The more
independent sources of information used the better the scholarship and quality of your
work is likely to be.
Make sure the work you submit is your own. Quotations, factual information and
opinions that are not your own require references to the original source. Provide all
appropriate references in a conventional academic style. 2 MGT 2540 – International Business Environment
Individual PowerPoint Presentation: Marking Sheet
Student Name:
Student Number:
Accompanying Notes (30%): Marks and Comments Quality of the analysis of key factors in the
allocated company’s business environment and the
Methodical structure mirroring the PowerPoint
slides; the notes should be organised thematically
Short paragraphs providing information to
substantiate the points made on the slides
Referencing (30%):
Marks and Comments
Use of a broad range of sources of information,
books, articles and journals
Appropriate citation of sources in the notes in the
correct format
A complete Table of References in the correct format
PowerPoint slides (40%):
Marks and Comments
Logical structure to the presentation
Appropriate clustering of information on slides
Slides with introduction and conclusion
Use of white space, contrast, colour and appropriate
font size/ appropriate use of titles, headings and
bullets /Use of charts, diagrams, tables (if
Additional notes (if any) grammar, punctuation, 3 Total Percentage Mark: Marker’s Signature………………… 4