Marketing Principles 3131 – Fall 2014 In Class Activity #4 – An Exercise in Crisis Management

Marketing Principles 3131 – Fall 2014 In Class Activity #4 – An Exercise in Crisis Management

Marketing Principles 3131 – Fall 2014

In Class Activity #4 – An Exercise in Crisis Management

In the 1980s each of the following company’s experienced an emergency which helped define the crisis management capacity of each.

Johnson & Johnson – Tylenol Case

Exxon – Exxon Valdez Case

Describe each case in detail.

How did it happen?

Why did it happen?

How did each company reacted to its crisis?

What was the outcome? (Positives/Negatives)

Address the (ever present and uncontrollable) roll of Environmental Forces upon the events.