Market segmentation for Dunkin’ Donuts and Starbucks-Describe the targeted segment(s) of Dunkin’ Donuts….

Market segmentation for Dunkin’ Donuts and Starbucks-Describe the targeted segment(s) of Dunkin’ Donuts….

1. Describe the targeted segment(s) of Dunkin’ Donuts.
2. Discuss the competitive advantage of Dunkin’ Donuts.
3. Compare and/or contrast the positioning strategy of Starbucks and Dunkin’ Donuts.
(What is the brand image?)
5. Discuss how Dunkin’ Donuts’ strategies have changed since its early days?