MAR 3023-Which of the following types of survey tends to be

MAR 3023-Which of the following types of survey tends to be

Subject: Business / Marketing
Question
Which of the following types of survey tends to be the most expensive?
Mail survey
Internet survey
Fax survey
Telephone survey
Personal interview survey

Andrew is the trendsetter on the Golf team. When he bought Ping clubs, four other members of the team had them within a month. When he bought Nike golf shoes, five others bought the same ones. Andrew is the team’s:
primary aspirational leader
opinion leader
secondary aspirational leader
syncratic influence
autonomic influence

In order to distinguish a consumer product from an organizational product, what question(s) do you need to ask?
Why was the product purchased?
Who purchased the product?
What was the product that was purchased?
All of the above
A and B only

Being customer oriented, stressing long-term profitability and integrating and coordinating marketing and the other functions of the firm, are called
The Marketing Concept
Macro Marketing
The Goal of Marketing
Total Quality Management
None of the above

The particular group of alternatives a consumer considers when making a buying decision is referred to as the consumer’s
Evaluative criteria
Reference group
Problem alternatives
Evoked set
Alternative group

Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles’ personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased.

Pat’s role in the buying center is that of a:
gatekeeper
decider
influencer
buyer
user

The marketing philosophy that focuses on satisfying customer needs and wants while enhancing individual and societal well-being is called

A production orientation
A sales orientation
A market orientation
A societal marketing orientation
None of the above

All of the following are characteristics of organizational buying EXCEPT:
Organizational buyers are fewer in number than consumers.
Organizational buyers tend to be more geographically concentrated than consumers.
Organizational buyers prefer to buy directly from manufacturers.
Organizational buyers possess a comparative expertise in buying when compared with consumers.
Organizational buying tends to focus more on single transactions than consumer buying.