LMU ENTR 3398/MRKT 3598: Entrepreneurial Marketing Spring 2015
For your final exam, you are to draft your own version of a final exam for our Entrepreneurial Marketing course. This will be due before midnight on Sunday, May 3rd. Late submissions will not be accepted. Here are some guidelines: The exam should take someone about 2 hours to complete The exam should be comprehensive and should include topics related to course readings, lectures, videos, discussions, guest speakers, and your book selections. Questions should allow for evaluating whether or not the student was engaged in the course materials compared to someone who was not involved in our class (i.e. don't write a question that doesn't have a wrong answer) The exam should attempt to replicate real-life situations and have applications to situations that one might experience in a marketing a new business Include key terms that demonstrate domain expertise (either in the question or the guidelines for the answer) Provide a brief key/instructors guide for each answer that outline key points that you might expect when evaluating the answer. (can be in bullet form)