LEG 100 Assignment 1- Social Media
LEG 100 Assignments and Rubrics Assignment 1: Social Media Due Week 6 and worth 190 points As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. Identify one (1) of the major social media outlets and write a three to four (3-4) page paper in which you: 1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. 2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. 3. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions. 4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. 5. Explain whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Support your answer. 6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business. Explain basic court procedures, types of courts, and alternative dispute resolution methods. Use technology and information resources to research issues in business law. Write clearly and concisely about business law using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 190 Criteria Assignment 1: Social Media Unacceptable Below 60% F Meets Minimum Expectations Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. LEG 100 Student Version 1142 (1117 2-20-2014) Final Page 6 of 13 LEG 100 Assignments and Rubrics 60-69% D 1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Weight: 15% Did not submit or incompletely discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Insufficiently discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Partially discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Satisfactorily discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Thoroughly discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. 2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Weight: 15% Did not submit or incompletely listed and analyzed methods of alternative dispute resolution and did not submit or incompletely determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Insufficiently listed and analyzed methods of alternative dispute resolution and insufficiently determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Partially listed and analyzed methods of alternative dispute resolution and partially determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Satisfactorily listed and analyzed methods of alternative dispute resolution and satisfactorily determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Thoroughly listed and analyzed methods of alternative dispute resolution and thoroughly determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. 3. Determine how the federal government can best control consumer transactions on social media across state lines. Weight: 15% Did not submit or incompletely determined how the federal government can best control consumer transactions on social media across state lines. Insufficiently determined how the federal government can best control consumer transactions on social media across state lines. Partially determined how the federal government can best control consumer transactions on social media across state lines. Satisfactorily determined how the federal government can best control consumer transactions on social media across state lines. Thoroughly determined how the federal government can best control consumer transactions on social media across state lines. 4. Examine the three (3) branches of Did not submit or incompletely Insufficiently examined the Partially examined the Satisfactorily examined the Thoroughly examined the 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. LEG 100 Student Version 1142 (1117 2-20-2014) Final Page 7 of 13 LEG 100 Assignments and Rubrics government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. Weight: 20% examined the three (3) branches of government and did not submit or incompletely discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Did not submit or incompletely supported your decision. three (3) branches of government and insufficiently discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Insufficiently supported your decision. three (3) branches of government and partially discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Partially supported your decision. three (3) branches of government and satisfactorily discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Satisfactorily supported your decision. three (3) branches of government and thoroughly discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Thoroughly supported your decision. 5. Explain whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Support your answer. Weight: 20% Did not submit or incompletely explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Did not submit or incompletely supported your answer. Insufficiently explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Insufficiently supported your answer. Partially explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Partially supported your answer. Satisfactorily explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Satisfactorily supported your answer. Thoroughly explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Thoroughly supported your answer. 6. 3 references Weight: 5% No references provided Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. LEG 100 Student Version 1142 (1117 2-20-2014) Final Page 8 of 13