An employee recently suggested to the CEO of his company that the
company could communicate cost effectively with current and prospective future
customers by using Face Book, Twitter, Linkedin, and other social media.



In response, the CEO said that this was a bad idea. He stated that these
faddish internet media were dangerous in that the company would have little
control over what was said about the company, its products and its customers.
He also stated that the company could be blamed for inappropriate comments made
by unknown others through these media.



Do you agree or disagree with the CEO's comments? Why? If you disagree, what
would you say to the CEO to try to convince him otherwise?