How has the Internet (distribution) impacted
Subject: General Questions / General General Questions
Question
How has the Internet (distribution) impacted the concept of brand image, both equity and quality, if any? Consumers have certain perceptions of a brand, good or bad. Thus, can easily influence how the manufacturer distributes a product. For example, many prefer to shop online today. Thus, many manufacturers are somewhat forced to sell online, from both consumer and what competitors are doing. Thoughts on this? At what stage in new product development should marketing factor in the best fit distribution strategy and why? Further thoughts please. 150 words and1 reference
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