A well-established Australian meat processing company “Aussie meat processing” recently received some sales orders from international clients in South Korea. The company is a medium sized producer employing 250 staff. The international marketing manager believes the Internet will enhance the firm’s ability to generate profits now and in the future, but is unsure how. Can you help analyse and evaluate how the Internet might assist the firm in the international marketing activities of their product into the South Korea?
What were the main ideas recommended and that have the most influence on the Internet international marketing for this firm/product (Processed Meat) in this market (South Korea)?