Internal Marketing Assignment: Marketing Plan
Internal Marketing Assignment: Marketing Plan INTERNATIONAL MARKETING ASSIGNMENT Apple iPhone 4 in Bangladesh Marketing Plan Due Date: 19 January 2013 Word Limit: 4000 words written report. Font: Times New Roman, Font Size: 12 Referencing Style: APA Format with in-text Citations. Use a marketing plan report format, which must include an Executive Summary, Table of Contents, All detailed sections of the marketing plan, References and Appendix (charts and graphs related to the Report), and some pictures of the product inside the report– this is intended to be a professional quality document. The referencing must include at least 2-3 books, 2-3 articles, Website links, 1-2 journals and it should be in APA style with proper in-text citations. Student is required to prepare a detailed marketing plan (implementation plan) for entry of a single product (iPhone 4) into a single foreign market (Bangladesh) In this report, some of the more important areas to be addressed include: What are your objectives with the penetration of the market? Assess the strengths/weaknesses and opportunities/threats that need to be considered. What strategies are going to be adopted? Operationally, how will the company (Apple) function? What does the supply chain look like? How will human resources be marshalled? What mode of entry are you choosing (and why)? Please put Outline in detail how you propose to deal with the key macro environmental issues in Bangladesh in relation to the entry iPhone 4 in Bangladesh. Be specific. DO NOT JUST DESCRIBE THE ISSUES, RELATE IT TO the entry iPhone 4 in Bangladesh. Specifically, how are the marketing mix variables (4Ps: Product, place, price, promotion) going to be utilised? How will the venture be funded? Provide a budget and break-even estimate. How would you adapt (or not) the product (iPhone 4) to meet the needs of the target markets? (The product/service cannot currently exist in the market chosen) How will you address the challenges? (Challenges: No Apple Store in...