HSA 305-Budgets and Integrated Communications Programs
Subject: Business / Management
Question
Discussion 9-2 a
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"Budgets and Integrated Communications Programs"
Please respond to the following:
1From the e-Activity, determine the best method of setting the health care provider’s communications budget. Explain your rationale.
2From the e-Activity, outline the basics of an effective integrated communications program for the health care provider you chose.
E-Activity
Watch this video on you tub – http://www.youtube.com/watch?
No Channels: Technology is Dissolving Media Boundaries
Short video regarding the impact of technology on media and advertising.
Review the short video on technology's impact on marketing.
Watch Video
No Channels: Technology is Dissolving Media Boundaries
Duration: (3:37)
User: n/a – Added: 12/20/10
YouTube URL: http://www.youtube.com/watch?
Digital technology is dissolving media silos. This video shows how much media convergence is going on today as paid, earned and owned media blend seamlessly across media channels.
