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HI5004 Marketing Management Tri1 2014 Group Assignment Guidelines Written Report 20 marks Words limit 3000 Choose an organization form the following Industries: Australian wool industry Discussion on theory maximum 20% This assignment is in report form with the following headings: Executive summary Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company Comments on both Micro and Macro environmental forces affecting the company Brief analysis of consumer perceptions and behaviour about the brand/company Marketing Mix (brief discussion) Your comments or any recommendations References Harvard style Research at least 3 to 4 academic articles on the topic To do well groups need to do a quality research and follow the structure with application of marketing concepts. HI5004 Marketing Management Tri1 2014 Group Assignment Guidelines Written Report 20 marks Words limit 3000 Choose an organization form the following Industries: Australian wool industry Discussion on theory maximum 20% This assignment is in report form with the following headings: Executive summary Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company Comments on both Micro and Macro environmental forces affecting the company Brief analysis of consumer perceptions and behaviour about the brand/company Marketing Mix (brief discussion) Your comments or any recommendations References Harvard style Research at least 3 to 4 academic articles on the topic To do well groups need to do a quality research and follow the structure with application of marketing concepts.