Assignment Outline

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Assignment (3) (Outline Only)

Communication Plan Outline

Submit an outline of your Crisis Communication Plan. The Crisis Communication Plan can be for an organization of your choice and should, at a minimum, cover the elements discussed in Chapter 8 of the Walaski textbook.

Develop a crisis communication plan for an organization of your choice. Include a social media policy.

Plan should be no less than five pages long and include, at a minimum, the following items:

? Title page (with clear identification of organization)

? Statement of purpose

? Scope

? Situations and assumptions

? Audience profile

? Chains of command/approval processes (operations)

? Key communication strategies

? Delegation of responsibilities

? Evaluation of communication efforts

? Guidelines specific to social media use

? References


Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press.

Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.