week 3


What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?
dq 2

What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?



week 4

Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.


dq 2



How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.