grand mkt245 week 3 and week 4 discussions
week 3 What is the difference between primary and secondary market data? What are the advantages and disadvantages of each? dq 2 What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated? week 4 Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible. dq 2 How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.