globalisation of business and culture

Managing in a Multicultural Context Reading  Journal articles The journal articles prescribed for this week are required reading and can be found in the online library at the University of Liverpool: Taylor, S. (2007) 'Creating social capital in MNCs: the international human resource management challenge', Human Resource Management Journal, 17 (4), pp. 336–354, Wiley InterScience [Online]. DOI:10.1111/j.1748-8583.2007.00049.x (Accessed: 23 December 2009). http://dx.doi.org.ezproxy.liv.ac.uk/10.1111/j.1748-8583.2007.00049.xhttp://dx.doi.org.ezproxy.liv.ac.uk/10.1111/j.1748-8583.2007.00049.x This article discusses the importance of social capital for creating and sharing knowledge and promoting effective management practices in international enterprises. Focus on the types of issues specific to multinational enterprises in the management of social capital.  Merz, M.A., He, Y. & Alden, D.L. (2008) ‘A categorization approach to analyzing the global consumer culture debate’, International Marketing Review, 25(2), pp. 166–182, Emerald [Online]. DOI: 10.1108/02651330810866263 (Accessed: 23 December 2009). http://dx.doi.org.ezproxy.liv.ac.uk/10.1108/02651330810866263http://dx.doi.org.ezproxy.liv.ac.uk/10.1108/02651330810866263 The authors of this article categorise consumer needs and product attributes in order to provide a framework for considering the ways in which consumer culture is globalising versus localising. Focus on the ways in which an in-depth analysis of the topic of globalisation can lead to a useful framework for analysing culture and management approaches.  Textbook Mead, R. & Andrews, T. G. (2009) International management. 4th ed. Chichester, England: John Wiley & Sons. Read Chapter 7, ‘Motivation’.  This selection focuses on intrinsic and extrinsic needs of employees. Cultural aspects influence how pressing these needs are and how they can best be met in an organisational setting. Note that cross-cultural analysis theories provide a manner of...