Global Marketing

Global Marketing

Question
	
Discussion 1
"Interactive Activity: Global Business Today" Please respond to the
following:


    

  • From the e-Activity, recommend a more efficient path for Azure Sky Tea
company to import the raw tea from the Indian Super-port of Halida into the U.S.
Provide a rationale for your recommendation.
    • 

  • From the e-Activity, make a recommendation for each step of the transaction
geared toward accelerating the trade financing process. Provide a rationale for
your recommendation.

Discussion 2: 
"Licensing and Market Entries" Please respond to the following:


    

  • Compare and contrast the main advantages and disadvantages of using
licensing as a market entry tool. To support your determination, provide at
least two (2) examples of companies from different countries that use licensing
as a global marketing strategy.
    • 

  • Analyze the fundamental ways in which keiretsu affects companies that either
compete with Japan or that are trying to enter the Japanese market. Include
example(s) to support your analysis.