generic business level strategy
Identify both the generic business level strategy and the corporate strategy that you will recommend for Airbus Company. One type of Corporate Strategy relates to the resources of the firm and provides the core competencies. They can be the world market strategy that you will be using for firms competing in multiple countries. Recognize that the corporate strategy like the business level strategy may vary for each SBU for the organization based on market factors. Justify your decision. Show how it is consistent with the firm's (Airbus) mission, vision and values, in your analysis. Talk about the difference between business level strategy that you have selected and how it is consisted with your corporate strategy.