General Business Multiple Choice Quiz
General Business Multiple Choice Quiz
Subject: Business / General Business
Question
Question 1
All of the following are using a subscription revenue model for e-books EXCEPT:
Amazon.
Scribd.
Barnes and Noble.
Oyster.
20 points Save Answer
Question 2
Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:
cost competition.
scope.
scale.
focus.
20 points Save Answer
Question 3
A firm’s __________ describes how a firm will produce a superior return on invested capital.
value proposition
revenue model
market strategy
competitive advantage
20 points Save Answer
Question 4
Which element of the business model addresses the question of why a customer should buy from the firm?
Revenue model
Competitive advantage
Market strategy
Value proposition
20 points Save Answer
Question 5
The ability to retain user attention and engagement is an important attribute for which revenue model?
Advertising revenue model
Subscription revenue model
Transaction fee revenue model
Sales revenue model

