general business data bank

general business data bank

Question
	
1. Planning, implementation, and control are basic jobs of
all managers. True False 



2. Controlling the marketing plan is the first step of the
marketing management process. True False
















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3. The three basic jobs in the marketing management process
are planning, implementation, and control. True False 



4. The marketing management process consists of (1) planning
marketing activities, (2) directing the implementation of the plans, and (3) controlling
these plans. True False 



5. Strategic planning is a top management job that includes
planning only for marketing. True False 






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6. Strategic planning is the managerial process of
developing and maintaining a match between an organization's resources and its
market opportunities. True False 



7. Strategic (management) planning is a managerial process
of developing and maintaining a match between the resources of the production
department and its product opportunities. True False 



8. Finding attractive opportunities and developing
profitable marketing strategies are the tasks included in the marketing
manager's marketing strategy planning job. True False 



9. Marketing strategy planning is the process of deciding
how best to sell the products the firm produces. True False 



10. A marketing strategy specifies a target market and a
related marketing mix. True False 



11. A marketing strategy is composed of two interrelated
parts--a target market and a marketing mix. True False 



12. A marketing strategy is composed of two interrelated
parts--planning and implementation. True False




13. The two parts of a marketing strategy are an attractive
opportunity and a target market. True False




14. A target market consists of a group of consumers who are
usually quite different. True False 



15. A marketing mix consists of the uncontrollable variables
which a company puts together to satisfy a target market. True False 



16. Target marketing aims a marketing mix at some specific
target customers. True False 



BASIC MARKETING A Marketing Strategy Planning Approach
Perreault Jr 19th Edition Test Bank 



BASIC MARKETING A Marketing Strategy Planning Approach
Perreault Jr 19th Edition Test Bank 



17. Mass marketing means focusing on some specific
customers, as opposed to assuming that everyone is the same and will want
whatever the firm offers. True False 



18. The mass marketing approach is more production-oriented
than marketing-oriented. True False 



19. The terms mass marketing and mass marketers mean the
same thing. True False 



20. "Mass marketers" like Target usually try to
aim at clearly defined target markets. True False 



21. The problem with target marketing is that it limits the
firm to small market segments. True False




22. Potential customers are all alike. True False 



23. The four "Ps" are: Product, Promotion, Price,
and Personnel. True False 



24. The "four Ps" of the marketing mix are
Product, Position, Promotion, and Price. True False 



25. The "four Ps" of the marketing mix are People,
Products, Price, and Promotion. True False