GB540: Unit 4 Assignment: Fortune 500 Companies

GB540: Unit 4 Assignment: Fortune 500 Companies

Subject: Business    / Management
Question
Using a Global Fortune 500 company, you will complete a research paper that summarizes its history,
conduct a SWOT analysis, and address its future.
Course outcome(s) practiced and assessed in this Assignment:
GB540-4: Analyze the relationship between knowledge-based economic decision-making and
economic growth. Directions
In this Assignment, you will select a Global Fortune 500 company (it cannot be a company you work
for) that operates in the United States and in other nations around the world. You will be using the
same firm for the Unit 5 Assignment and the Unit 6 Final Project, so make sure it is one you are
interested in and has plenty of good sources of information available.
A) Summarize the firm’s history, the economic, social, and political forces that affect it most.
B) Present recent and current operating results (financial performance) data in a table.
C) Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
D) Discuss the factors it will need to predict, plan for, and adjust to in the future.
Criteria
? Your Assignment should have a cover sheet with the following information: Title of the paper,
Your Name, Course Number and Section Number, and Date
? It must be a minimum of 5 pages long (excluding title page, references, etc.)
? Be sure to include the criteria located in the rubric below within your paper.
? It must be APA formatted with citations to your sources and your last page should list all
references used. (Review the APA formats found in the Kaplan Writing Center)
? You must use a variety of three objective, high quality, and current sources. Peer reviewed
articles, articles published in journals, textbooks, and library resources found in the KU Online
Library are examples of high quality resources.
? Note that Wikipedia, Investopedia, etc. are not considered as reliable resources for this
research.
Directions for Submitting
The Assignment is to be submitted to the Unit 4 Assignment Dropbox by the end of Unit 4. 1 of 2 Unit 4 [GB540: Economics for Global Decision Makers] GB540 Unit 4 Assignment: Fortune 500 Companies
Content and Analysis Points
Possible A global Fortune 500 company was chosen. 5 Analyze the firm’s history. 5 Evaluate the firm’s recent operating results. 5 Evaluate the firm’s current operating results. 5 Analyze the major economic forces that affect the firm. 5 Discuss key social forces that affect the performance of the firm. 5 Discuss major political forces that affect the operation of the firm. 5 Present a brief SWOT analysis for the firm. 5 Examine the factors the firm needs to predict for the future. 5 Examine the factors the firm will need to plan for the future. 5 Examine factors that the firm will need to change (adjust) in the
future. 5 Cited a minimum of three current reliable references. 5 Writing style, grammar, and APA format. 15 Total 75 Points