What is the fundamental difference between qualitative and quantitative research

Subject: Mathematics    / Statistics

In response to a given scenario, develop a research question hierarchy, determine how you would gather and assess qualitative data, and analyze ethical issues that may present themselves. Compile your work into a 1–2 page analysis with a recommendation based on your results.Note:The assessments in this course build upon each other, so you are strongly encouraged to complete them in sequence.SHOW MORE
Toggle Drawer Questions to Consider To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
What is the fundamental difference between qualitative and quantitative research?
Many people in upper management positions are more at ease with quantitative data than qualitative data. How might you persuade them to view qualitative data differently?
Toggle DrawerResourcesSuggested ResourcesThe resources provided here are optional. You may use other resources of your choice to prepare for this assessment; However, you will need to ensure that they are appropriate, credible, and valid. They provide helpful information about the topics in this unit. The MBA-FP6018 – Data Analysis for Business Decisions Library Guide can help direct your research. The Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.This article discusses changes in the real estate broker’s position.
Fletcher, J. (2007, October 5).The home front: The gofer broker.The Wall Street Journal, pp. W1.
Assessment InstructionsPreparationBefore beginning this assessment, use the Capella library guide and the resources for this course to locate peer-reviewed articles that describe the value of qualitative research methods or the ethics involved in conducting qualitative surveys. You will use this information to address the scenario for this assessment.Practical Application ScenarioSuppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real estate agents and their clients and to make a recommendation to your organization’s leaders for addressing the growing demands on real estate agents.
Develop a research question hierarchy for this endeavor.
Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision making and strategies. How would you gather and assess qualitative data to support business decision making?
Analyze the ethical issues, if any, that should concern you in undertaking this initiative.
Compile your work into a 1–2 page Microsoft Word file, pasting in any tables or charts you may have used to support your statements.