FIU MAR4156 midterm exam

FIU MAR4156 midterm exam

Question

FIU MAR4156 Midterm exam

uestion 1

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Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

Domestic market extension concept

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Multidomestic market concept

Mass marketing concept

Universal marketing concept

Standardized marketing concept

Question 2

Which of the following is an uncontrollable element for an international marketer?

Firm characteristics

Promotion

Price

Research

Level of technology

Question 3

_____ impedes the ability of a person to assess a foreign market in its true light.

Nativism

Pluralism

Xenocentrism

Ethnocentrism

Relativism

Question 4

Which of the following organizations seems better equipped for internationalization?

.



Question 5

Which of the following is closely related to the self-reference criterion?

Q6

Which of the following is a criticism associated with the global financial institutions?

Question 7

Which of the following is true regarding the balance-of-payments records?

Question 8

The United States and other countries require some products (automobiles in particular) to contain a percentage of "local content" to gain admission to their markets. This is an example of the stringent usage of _____ to restrict trade.

2.5 points

Question 9

Blockage is ideally accomplished:

Question 10

Post World War II, it was noticed that there was worldwide economic growth and countries once classified as less developed were reclassified as _____.

Question 11

Academic studies of the causes and consequences of bribery, conducted by Transparency International (TI), indicate corruption is greater in:

.

Question 12

In the context of business ethics, many people in sub-Saharan Africa view Western _____ as a kind of exploitation that prevents treatment of AIDS for millions.

Question 13

The recognition of U.S. corporations as entities that have rules and continuity of existence and are separate, vital social institutions can result in:

Question 14

_____ is more dominant in high-context cultures, where the completion of a human transaction is emphasized more than holding to schedules.

Question 15

In the context of management objectives and aspirations, which of the following is true of an employee's personal life?

uestion 16

The _____ in India is a social institution that influences the roles and status positions found within Indian society.

Question 17

James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n) _____, which according to him is tough to get through, but with effort and patience could often lead to success.

Question 18

The first step in bringing about planned change in a society is to:

.

Question 19

Based on the Individualism/Collectivism Index, in which of the following cultures will the "virtual social" activity of online chatting be most acceptable?

Question 20

The process of adjusting to a new culture is known as:

Question 21

Civil or code law was derived from the _____.

uestion 22

Islamic law is also known as the _____.

Question 23

A textile manufacturing company is trying to solve a dispute with one of its raw material suppliers over a breach of contract. After the initial attempts to solve the dispute in a friendly informal manner failed, the companies have approached an international commission to appoint an informed party to act as a referee and make a judgment that both parties will honor. Which of the following dispute resolution methods is being used by the companies in the above scenario?

Question 24

The _____ is a multicountry agreement that has established a regional patent system that allows any nationality to file a single international application for a European patent.

Question 25

According to Canadian law, what is the standard expected by courts in Canada to determine whether a representation is false or misleading?

Question 26

Adherence to the WTO means:

.

Question 27

Monarchy, like _____, is a form of government ruled by one.

Question 28

Which of the following strategies can be effective in forestalling or minimizing the effect of a total takeover of a multinational corporation's holdings by a foreign government?

uestion 29

In _____, police and military are not allowed to vote.

uestion 30

Brian is attempting to forecast political instability and help management identify and evaluate political events and their potential influence on current and future international business decisions. Brian is engaged in:

.

Question 31

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Question 32

Which of the following is most likely to occur next in the international planning process, once a "go" decision in Phase 3 has been taken?

Question 33

Which of the following modes of foreign market entry requires the most amount of equity and therefore, creates the greatest risk?

Question 34

MedUmbrella provides a broad and diverse range of services for the healthcare industry. It also manufactures a wide variety of hospital equipments. It wants to experience rapid growth and wishes to organize better for global competition. Which of the following organizational structures will suit MedUmbrella best?

Question 35

_____ serve as a means of transfer of knowledge rather than equity.

Question 36

Once the researcher has defined the research problem and established research objectives, the researcher must next:

Question 37

In the international arena, the greatest problem in sampling stems from:

Question 38

Which of the following is the first step of a market research process?

.

uestion 39

Which of the following types of data are commercial sources, trade associations, management groups, and state and local governments a good source of?

Question 40

To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?