Assignment 1: Discussion—Finance Organization and Long-Term Planning

Considering Genesis Energy’s aggressive growth plan, Sensible Essentials suggested that its client should broaden the scope of financing beyond short-term loans and consider long-term financing options. These options would greatly enhance the ability of the operations management team to fund the capital investments and growth in operating expenses. 

One option is selling more equity in the company. A public stock offering might be a possibility; however, a company as young and small as Genesis Energy might be hard to value. Sensible Essentials believes that another private investor might require preferred stock dividends in order to mitigate some of the financial risk. Another option is a long-term bank loan.

Acting as the finance expert for Sensible Essentials, respond to the following:

•	Determine the cost of debt and equity for Genesis Energy and its weighted average cost of capital. Go to and look under SEC filings. Use a US publicly traded company, such as Apple, Google, DuPont, etc. 
•	Identify the sources of long-term financing for Genesis Energy.
•	Analyze the potential costs and benefits of each option.
•	Explain how relative risk (from the investor’s perspective) impacts the cost of capital for Genesis Energy.
•	Determine the cost of debt and equity for Genesis Energy and its weighted average cost of capital.
•	Calculate the required rate of return for Genesis Energy using the capital asset pricing model (CAPM). What is the required return for Genesis Energy shareholders?

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation


Grading Criteria

Assignment Components
Initial response was:
•	Insightful, original, accurate, and timely.
•	Substantive and demonstrated advanced understanding of concepts.
•	Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.	
•	Wrote in a clear, concise, formal, and organized manner.
•	Responses were error free.
•	Information from sources, where applicable, was paraphrased appropriately and accurately cited.