Explore the marketing communications function

Explore the marketing communications function

Explore the marketing communications function

Subject: Business / Marketing
Question
Explore the marketing communications function and structure within the organization or business where you are employed. If not employed, choose an employer you may aspire to work for. Learn how marketing content is creatively developed and produced for your organization. Oral presentation will be given during week 5, no more than 5 minutes in length.
This can be a for-profit company or a non-for-profit organization. Examine the business/organization at the local regional and national levels.

Utilize its website and Internet for foundational research.

Use any internal resources at your disposal to learn as much as possible about the marketing function of the business or organization.

Set up an interview by phone, in person or by email. Prepare at least 8-10 questions.

Try to reach the marketing leader about their role of integrated marketing in the organization or business.

Prepare your finding in a creative presentation by using visual elements to illustrate your points and findings. A minimum of 5-8 slides. Presentation should not be longer than 5-8 minutes.