Explain the role of trust in risk and crisis communications

Subject: Business    / General Business

I have 4 essay questions 250 words each.

1. Explain the role of trust in risk and crisis communications. Why are expressing empathy and honesty so important?

2. What is the key concept of Sandman’s High Hazard/High Outrage type of risk communication? How should an organization best act and communicate in this type of crisis? What type of messages should they send?
3.Define the terms crisis and risk. Explain how risk communications differ from crisis communications?
4. Discuss Fink’s four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or a crisis that has happened in your organization. Describe how an organization should communicate at each stage of a crisis.
Using these books for a reference as well

Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press

Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.