Event Planning

MPR events are all around us. They can be large, small, formal, or informal and can often include more than one organization. Using the company that you further developed in the Unit 3 Individual Project, plan an event that will be a good fit for it.

Part 1: Creating an Event

Develop the event. Explain how it aligns with the firm’s mission with a definable target audience.
Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of the sponsoring organization.
Create a presence so that the firm's message and sponsorship will be remembered.
Provide a souvenir so that people will remember your event and company.
Part 1 of the Individual Project should be 3 pages in length.

Part 2: Notifying Connectors

Notify connectors before the event. Create a 1-page pitch to the media.
Write a 1-page recap of the event with quotes of attendees.
Part 2 of the Individual Project should be 2 pages in length.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

Notice that the grading criteria components match up with the headings provided in the template. Do not change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.






Type your Name Here 
American Intercontinental University
Type your Paper Title 
Project Type: MKTG340 Unit 4 Individual Project
Date of Submission 
 
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.


 

Type your Paper Title 
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.
Part 1: The Event
	Develop an event Explain how it aligns with the firm’s mission with a definable target audience.  Describe how you will link the image of the firm and the event. Keep in mind that people mainly attend events because of a connection with the theme or topic, not because of the sponsoring organization. Create a presence so that the firm's message and sponsorship will be remembered. Have a takeaway so people will remember your event and company. Part 1 of the Individual Project should be 3  pages in length.
Part 1: Linking the Company Image
	Introduce the concept and be sure to indent the first line of the paragraph. Part 1: Creating a Presence
	Introduce the concept and be sure to indent the first line of the paragraph. Part 1: The Takeaway
	Introduce the concept and be sure to indent the first line of the paragraph. Part 2: An Attention-Grabbing Opening	
	Introduce the concept and be sure to indent the first line of the paragraph. Part 2 of the Individual Project should be 2  1/2  pages in length.
Part 2: One Page Pitch
	Introduce the concept and be sure to indent the first line of the paragraph. Notify connectors before the event. Create a 1-page pitch to the media. 
Part 2: One Page Recap
	Introduce the concept and be sure to indent the first line of the paragraph. Write a one-page recap of the event with quotes of attendees.
Conclusion
	Add some concluding remarks-can be a sentence or two.

 
References
NOTE: The reference list starts on a new page after your conclusion.