ECPI BUS121 – Unit 3 Documentary Mark Zuckerberg
Subject: Business   / General Business
Unit 3 Documentary Mark Zuckerberg & the Rise of Facebook
Write an essay (1 page, single space minimum) discussing Mark Zuckerberg as an entrepreneur; and analyzing Facebook using the 4P’s of Marketing.
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Your essay mustdefine: entrepreneur,product,price,placementandpromotion.
What is Facebook’s product and who is FB’s customer
How does Facebook make it’s money
Analyze how the 4P’s are applicable to Mark Zuckerberg & the Rise of Facebook
What are the key leadership characteristics that Mark Zuckerberg has that ensures FB’s success
Who is FB’s competition and how does FB retain the competitive advantage
You must use at a minimum 2 external SCHOLARLY resources
You must cite using APA format
