ECOM 201 – Global Manager Marketing

Subject: General Questions    / General General Questions
Question
Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present
Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.
Develop a detail strategy on the following:
Explain how you will implement the virtual management?
How you will manage the team in US which is culturally, politically, and economically different from your
country?
How the virtual teams will work together?
What tools are they using? ü What are the advantages of using virtual?
What are some disadvantages they have and how they can overcome them?
Explain how you will manage meetings between the teams in US and gulf in terms of time, place and
language?
As a manager how you will manage the outsourced projects?
How would you solve a problem between two workers?
What is your advice to the team for improvement?
Remember US Market is very competitive and demographically various levels are already existing. Project report structure: Ø Title Page: the name of the institution, the title of the report, the name of the
author and then add the date. Ø Abstract: Brief summary of your work. Ø Table of contents:
1.Introduction: Background or introduction to state what the report is about. You have to give the reader
an overview of the whole report.
2.Main Body of the report: Include your main work
. 3.Conclusion. 2 4.References: Use APA style
Guidelines for the project assignment:
Use font Times New Roman, Calibri or Arial. ü Use 1.5 or double line spacing with left Justify all
paragraphs.
ü Use the footer function to insert page number.
ü Ensure that you follow the APA style in your project. ü Your project report length should be between
1800 to 2000 words. ü A mark of zero will be given for any submission that includes copying from other resource without
referencing it.